MSU’s American Marketing Association Successfully Holds Eight Annual Marketing Week
Activities Include LinkedIn Workshop, Sports Marketing Panel, Outbound Sales Competition,
and WestPaw Tour
Bozeman, MT - Oct. 14, 2023 - The award-winning American Marketing Association (AMA) at
Montana State held its eighth annual Marketing Week Monday, Oct. 9 through Saturday, Oct. 14.
This annual event opens up opportunities for students of all majors to gain a better understanding
of the local and national marketing industry.
Looking back on the week Deanna Dalton, this year's Vice President of Programs stated,
“Marketing week is an opportunity for our members to not only build upon their professional
development and marketing skills but also have fun doing it. This year had so many options
including touring an amazing local business WestPaw, working on sales pitches, learning about
the sports marketing world, and how to build a solid LinkedIn profile.”
Details and schedule of events include:
● Game Night Social: Monday, Oct. 9
○ A root beer float ice cream social that included a fun trivia night allowed students
to meet with each other and team bond.
● LinkedIn Workshop: Tuesday, Oct. 10
○ Jordan Komoto, an HR professional from WestPaw, ran a workshop helping
students upgrade their LinkedIn profiles.
● Sports Marketing Panel - sponsored by Bobcat Sports: Wednesday, Oct. 11
○ Professionals on the Marketing Panel included Maddy Ouellette, a graduate
assistant for Bobcat Athletics, Rodger Wexelberg, the GM for Bobcat Sports,
Megan Whol, who facilitated a rebrand for the Bozeman Icedogs, and Andrew
Garcia, a Sports Marketer for the Arizona Cardinals. Students could ask questions
about the sports marketing industry and were able to listen to the professional's
experiences in their field and their schooling. This allowed students to gain
insight into how to get themselves into sports marketing positions someday.
● CED Outbound Sales Competition: Thursday, Oct. 12
○ Participants had the opportunity to make an outbound sales call to a prospective
client, attempting to earn a follow-up sales meeting. There were over two dozen
participants in this year's competition.
● WestPaw Tour: Friday, Oct. 13
○ Cary Kessenich, the Director of Marketing and Customer Experience at WestPaw
held a tour of WestPaw. Students were given a full tour of their manufacturing
facility and marketing department and were able to ask questions to get a better
understanding of WestPaw and their manufacturing, sales, and marketing process.
● Volunteering Opportunity: Saturday, Oct. 14
○ Sack’s Thrift Store
The winner of this year's CED Outbound Sales Competition is Kylie Smith, a senior marketing
major. In this competition, the participants were all given the same prompt in which they
conducted a three-minute call, attempting to earn a follow-up meeting with the sales prospect.
Competitors were evaluated on their performance and use of sales tactics to persuade the
prospect. Having won the competition, Smith will receive $500 to help finance her trip to the
annual AMA International Collegiate Conference in New Orleans next Spring. This event was
sponsored by Consolidated Electrical Distributors (CED), a Bozeman-area energy supply
business.
The American Marketing Association is the student-led chapter of the AMA at Montana State
University. AMA’s mission is to prepare students for their professional careers through
experiences that inspire students to cultivate strong networks, personal growth, and ethical
leadership with a community-oriented focus. Membership is available to all students and majors.
For more information about AMA at Montana State University or membership please visit the
following website: http://www.amamontanastate.org/
Montana State AMA Contacts:
Isabella Caputo
VP of Communications, AMA
communications.msu.ama@gmail.com
Dr. Eric Van Steenburg
Faculty Advisor, AMA
eric.vansteenburg@montana.edu