Advisory Board Secretary
Cary Kessenich
Director of Brand Management at FeatherSnap
Cary Kessenich is the Director of Brand Management at FeatherSnap, a fast-growing brand that combines smart technology with the simple joy of backyard birding. At FeatherSnap, Cary leads the development of brand strategy, marketing campaigns, and product launches – helping shape the brand’s voice and expanding its reach with consumers who want to connect more deeply with nature.
Cary’s career spans more than 25 years in marketing and brand management roles at West Paw, Target, Banana Republic, and Shutterfly. Her passion for building brands has consistently guided her work, from shaping consumer experiences to bringing products to market and aligning strategy to results.
A native of Minnesota, Cary graduated with a Bachelor of Arts in Journalism and Political Science from the University of Wisconsin. When she’s not crafting new ways to spark curiosity about the natural world, Cary enjoys all things food, and has even earned a Culinary Certificate from Kendall College in Chicago.